How long should your article be? Good question. Oddly, the answer is going to depend a lot on what it is you're trying to accomplish. In either case, you want to structure your article in such a way that the length itself doesn't become so obvious. In other words, regardless of whether it's short or long, you don't want your reader to notice. It's a tough act to pull off but there is one great way to do it. I'm going to show you how.
Do you know why some people get picked out of a crowd so easily? It's because they stand out. To prove my point, imagine a room of 100 people with 99 of them wearing a suit and tie and 1 wearing a clown suit. You'll pick the one in the clown suit out right away. Now, imagine a room of 100 people and all 100 are wearing clown suits. You wouldn't be able to tell one from another. Well, the same thing is true with articles and their length.
If you write an article that contains four paragraphs, three of them being real short and one of them being incredibly long, the long paragraph is going to draw attention to the other paragraphs being so short. This will make the reader of the article feel that the article is short...regardless of how long the article actually is. Now, imagine that all four paragraphs are the same length, or close it. Suddenly, regardless of how long or short the article is, it's not quite as obvious because no one paragraph stands out.
In our team, we do not really count article words. We just do our research about the given topic, absorb all information and write our hearts out. In just a few hours, we can finish a quality article with a surprising amount of words without even knowing it!
If you do a word count of the first three paragraphs of this article, you'll get 85, 89 and 92 words respectively. Notice there is no more than a seven word difference between any of the three paragraphs. And by the time this paragraph is completed, it will be somewhere in the 85 to 95 range as well. This balanced structure leads to a smooth flow and makes the article read, long or short, consistently. The final word count doesn't matter. It's the perception of the reader that does.
You can do your own word count of that last paragraph. Point is, this article, long or short, did it's job of getting the point across and doing it evenly and smoothly. And that's what article writing is all about.
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